Rain Nutrition Marketing Ineffective
Dear Reader
This article is based on real life experiences and industry statistics.
Rain Nutrition a Company Overview
Rain Nutrition was launched in 2009 and is a new network marketing company that sells healthy drinks. Their drinks include some of the greatest antioxidant levels in any drink product and are more robust than any superfood that we know of. The core products are Rain Soul and Rain Rush. Rain Soul was their first product and Rain Rush is a high energy drink. The technology behind Rain has been around for 20 years but Rain Nutrition is the first to actually formulate a product for human consumption based on this exact science.
Rain Nutrition uses the network marketing style of doing business. MLM has become a popular way for many new healthy juices and drinks to market their products. The MLM model involves selling products to your friends and family and then recruiting them as distributors. When new reps sell to their warm list they can also sell products and a duplication process begins.
Rain Nutrition marketing is flawed as with most MLM’s
Here is the issue. The style of marketing that network marketing companies teach doesn’t work out for most of the folks in the MLM business. These marketing strategies might have worked in the past for a higher percentage of people but in today’s market they have become very ineffective.
Rain Nutrition lays out their marketing plan on their web page. Below is my take on their marketing system and what they say is duplication.
Your Why
I agree with the first part of their marketing training. No matter what business endeavor you choose to do you need to find a motivation deep down inside of you that is going to drive you to become a winner. You must have a desire and a drive to find success.
Go Core
What Rain is talking about here is being committed. You must me committed to your business if you want to become ultra successful.
Create a Contact List
Ok, this is where things start to slide into a scenario where people start having difficulties. One thing Rain Nutrition promotes is duplication. How can someone who has a contact list of 50 people duplicate a person who has over 1,000 business and sales contacts? Obviously the person who holds 1,000 quality contacts has an advantage over the one with little contacts. Duplication can never really exist because people are different and can’t be cracked out of a mold.
Expand Your Warm Market
This is where Rain tells you to contact everyone you have ever made contact with. They suggest using social networks like facebook, your community and your church. I can tell you from experince that I get emails everyday from people on facebook telling me to check out their business and guess what? Everyone has a different businesses and they all claim to be the best. This type of marketing (if you can call it that) only creates a bunch of noise in the market and yields a small number of results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn’t work either.
Picture this
“Let’s see. I’m going to call Auntie Margaret who is 89 years old and recruit her to sell my products. What about Uncle Ralph. He will do it he will try anything. I’m sure he won’t get mad if he makes zero dollars and spends a whole months worth of pay on products.”
Does this make sense? The folks you should be contacting are people who are self motivated and have a desire to stay focused even when times are difficult in their business.
Follow Up and Invite
Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever experienced one of those timeshare presentations? They they trick you into coming with a free vacation and then try to sell you a $40,000 timeshare. Those guys won’t leave you alone. Could you purposely drag your Grandmother or best buddy to one of those? Wrong wrong wrong. That’s the wrong strategy and it’s the wrong folks to try to recruit.
Utilize The Proper Tools
Get ready to open your pocketbook. You can buy a brochures, business cards, flyers, company DVD’s and a company website. These are all very ineffective ways to market and the money you spend on them will not turn you a profit. I have never known anyone to make any money from a replicated website. And actually replicated web pages drive more people away than make sales. If you are promoting Rain Nutrition on the web then I can assure you people have already seen a website exactly like yours several times. It doesn’t work.
Have a Party
Well this is a great idea, why not have a big party? You can pay money for a bunch of food and set out a bunch of product and invite? You can probably guess who. Invite all your friends and family over for a selling party. People rarely want to go to these? They feel pressured like they have to buy something. This is not a good way to market and you are using a relationship to earn a quick buck.
Attend and Invite
Leaders in Rain hold company events where speakers are brought in. These leaders could be guest speakers or a leader within Rain. This is a great way to train your team an also sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.
The Rain Nutrition marketing system is flawed. They may have great products but as with all MLM and network marking companies they have not developed a system of duplication. A warm list runs out quickly and you are left with no practical way to build you business. “Marketing” is the key word in Network Marketing. No marketing equals no leads and no leads equals no sales. Without marketing you simply can not build the massive organization you wish to build.
Right before your very eyes there is a revolution taking place. This revolution is the internet. The internet is creating opportunities for people that have not had the means to reach the masses. The world wide web has given people the opportunity to produce huge amounts of wealth right from their home. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They have done this without the warm list, without cold calling, without home parties and with out flyers and brochures.
I’m not picking on Rain Nutrition for their their way of marketing because up until now there was not many options. However, there is a new and better way and the future holds a big reward for those who learn these strategies early. Internet marketing is still a baby and if you can grab hold now you will be in for a wild and thrilling ride. I hope for the best for Rain Nutrition and the other network marketing companies out there. It’s time to look toward the future because the times are changing fast. You don’t want to get left behind. If you are looking for a new and better way in your MLM business and a complete turn around of how you approach your business then follow the links in this article.
For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.
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